INVESTBANK, the leading bank in providing innovative solutions, announced its support for the ‘Preserving Blessings’ initiative by Basmt Haya Organization. The initiative runs throughout the year and provides special food containers to safely transport and distribute surplus, freshly prepared meals from five-star hotels to underprivileged families across Jordan. The project aims to combat hunger while reducing food waste. 

This support enhances the association’s capacity to reach families in underserved and remote areas beyond the capital, ensuring meals are distributed on the same day in safe and healthy containers, ensuring food quality and suitability until they reach the beneficiaries. Basmat Al Hayat is recognized as one of the most prominent non-profit organizations in Jordan and ranked among the top seven associations in the Al Hussein Volunteer Award.  

This partnership builds on the bank’s previous support for the association during Ramadan 2025, when INVESTBANK funded the purchase of a refrigerated vehicle dedicated to transporting and distributing surplus food from five-star hotels to distribution centers. The project protects beneficiaries from the severe effects of hunger, such as growth problems, weak immunity, and anemia, while also helping reduce environmental pollution caused by food waste, greenhouse gas emissions, and the waste of water and natural resources. 

Commenting on the initiative, INVESTBANK Chairman Muntaser Dawwas emphasized that the bank prioritizes sustainable community initiatives as an essential part of its mission to serve society. He noted that supporting the ‘Preserving Blessings’ initiative embodies the bank’s commitment to combating hunger and reducing food waste, while also contributing to environmental protection. Dawwas expressed the bank’s pride in being part of this humanitarian effort, which creates a positive and immediate impact on families across the Kingdom. 

The ‘Preserving Blessings’ initiative receives official approval from the Jordan Food and Drug Administration, reflecting its commitment to the highest standards of food safety and ensuring that meals reach beneficiaries in optimal condition. 

By supporting the project, INVESTBANK contributes directly to the achievement of the United Nations Sustainable Development Goals, which provide a global roadmap for achieving a better and more sustainable future for all. This support also aligns with Jordan’s Economic Modernization Vision, which seeks to build a resilient and sustainable economy.