On the environmental level, and within INVESTBANK’s Al Shams fund initiatives, the Bank sponsored the organic farming project as part of Al Shams Farmers’ Market for five years in Ajloun region and the surrounding villages. We provided financing of organic seeds, pesticides, organic fertilizers, and irrigation water. INVESTBANK, jointly with the Royal Society for the Conservation of Nature, trained farmers of Al Kifah Cooperative Society, a community based organization, on methods to reduce wastage of products and proper packaging of produce. This enabled the farmers in the past years to increase their production on annual basis to expand their commercial activity in the local market, and to serve the markets of the capital Amman.
The project achieved an increase of 40% in production, and an increase in total sales by 46%, the number of direct beneficiaries of the project reached 285 farmers and the indirect beneficiaries reached 1,078 in 2016, compared to the year before. To enforce the sustainability of the project, INVESTBANK expanded the initiative to include new cooperative societies by training members of these societies to give them proper qualification, jointly with Al Kifah Cooperative Society, by introducing them to all the fundamentals of organic farming.
The initiative was further enforced by signing a memorandum with the Jordanian Organic Farming Association to strengthen the national cooperation in the field of organic farming , giving particular attention to the training and licensing internationally accredited Jordanian organic farming inspectors.
INVESTBANK also created new marketing channels by signing partnership contracts with private sector establishments to introduce Al Shams Farmers’ Market and to created new sources of income for the farmers. The Bank introduced Al Shams Farmers’ Market to Four Winters in the spirit of “from the farm to the table”, and Four Winters created Golden Apple Pie Ice Cream, utilizing as an ingredient chemicals free apples supplied by Al Shams Farmers’ Market, and 25% of the income generated was utilized to build a plastic green house in Ajloun Farms.
Within the same concept, INVESTBANK expanded its sponsorship to cover the southern region of Jordan, by establishing partnership with Zikra Initiative, to create a development Food Production project in Ghor Al Mazaraa region. This project aims to empower the local community, which has the highest poverty rate in the Kingdom. The project aims to enforce environmental sustainability by reducing wastage of the tomatoes harvest, being the crop that is subject to the highest wastage in Ghour Region. It also aims to increase the value added to the harvest by enabling the processing of the produce into other food products, such as dried tomatoes, crushed dried tomatoes, dried tomatoes powder, tomatoes vinegar, and other products. The project also targets to bridge the gap between the farm and the local produce market.
In the field of cultural and educational level, the increased support that INVESTBANK has offered to the Petra National Trust achieved notable success that solidified the necessity of the partnership with the Society to fulfill their vision of directing the creativity of young people to serve the Rose City environment, and to market Petra as an international landmark and heritage. Local visual artists introduced a new series of functions to train and qualify forty young men and women from the Petra Region to build their abilities and skills to introduce work of art highlighting the beauty of the Rose City. The artwork was exhibited in a dinner banquet inspired by the Nabatian heritage; the revenue of the banquet was allocated to support the activity of Petra National Trust.
INVESTBANK played a leading role in the field of renewable sources of power. The Bank executed the solar power generation project by installing solar panels over the head office’s parking lot. The solar power generation project is a clean source of energy aiming to product a maximum of 386 kilowatt, providing 65% of the bank’s electricity requirements. INVESTBAK is the first bank to utilize renewable sources of power to cover parts of the requirements of the head office of electricity. The bank is currently studying the possibility to expand this successful project to utilize renewable sources of energy by installing solar panels to all branches of the bank.
INVESTBANK enforced 2016 be the start of practicing healthy habits among staff, which contributes to improving their quality of life and their daily performance. The Bank continued holding educational lecture covering various subjects of interest to the staff, as well as conducted free medical test for staff of the head office and all the branches, jointly with Medlab medical laboratories and Jordan International Insurance Company. These tests will be carried out on an annual basis, as continuation of staff health and educational campaign introduced by the Bank last year under the heading “Time to Change”.
INVESTBANK enforced 2016 be the start of practicing healthy habits among staff, which contributes to improving their quality of life and their daily performance. The Bank continued holding educational lecture covering various subjects of interest to the staff, as well as conducted free medical test for staff of the head office and all the branches, jointly with Medlab medical laboratories and Jordan International Insurance Company. These tests will be carried out on an annual basis, as continuation of staff health and educational campaign introduced by the Bank last year under the heading “Time to Change”.