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INVESTBANK exclusively sponsors Kulthumyyat and more night by Yasmin Ali

Thursday, April 26, 2018

INVESTBANK, the leader in providing innovative financial solutions, has announced its exclusive sponsorship of a concert by the renowned Egyptian rising vocalist Yasmin Ali. The concert was held on March 13that the newly-opened theater of the American Community School in Amman.

Organized by the Young minds for Culture and Entertainment Co., the concert was held under the heading of “Kulthumyyat and more by Yasmin Ali” andbrought together Ali’s highly celebrated style of traditional Arabic music, including a medley of hits sang by the late Arab legend Um Kulthum, in addition to a number of classics celebrating the rich heritage of the Tarab genre.

“We are proud of our exclusive sponsorship of the exceptional Yasmin Ali.” commented INVESTBANK’s CEO, Muntaser Dawwas. ““We believe that art and culture constitute a key element in sustainable development, providing a healthy platform for communities to express themselves and reconnect with their sense of identity. This is precisely what makes the art of Yasmin Ali so profound, as she continues to leverage on her vocal skills to highlight the rich musical heritage of the Arab World.”

Young Minds for Culture and Entertainment expressed how grateful they are to INVESTBANK for supporting this concert and making it happens. “Yasmin is a very rare find these days. She is young, beautiful, has an incredible voice and yet has chosen Tarab and classical Arabic music as her path as opposed to mainstream more popular pop. She brings back beautiful memories for the older generation and more importantly has made the young generation fall in love with the golden age of Arabic music. This was very visible at the concert where different generations enjoyed her repertoire”.

Ali, who wasa soloist at the Cairo Opera House and a member of the respectable Mohammad Sobhi performing group, has had a surge in fame and success after several standoutperformances and TV appearances. Her rise to stardom was also fueledby a series of personal YouTube videos of her singing in various casuallocations, which went viral on social media and garnered millions of views by music lovers from around the globe. Her unique talent and strong presence have been celebrated by art critics worldwide who have underscored her soothing yet powerful voice and the tastefulness of her diverse musical style.