INVESTBANK, the leader in providing innovative financial solutions, has announced its exclusive sponsorship for the second time in a row of another standout performance by the renowned Egyptian rising vocalist Yasmin Ali, which took place on September 18th at the theater of the American Community School in Amman.

The concert, titled “Old and New,” was organized by Young Minds for Culture and Entertainment, and featured a medley of Arabic songs celebrating the ancient musical tradition of Tarab. With renowned classics by icons such as Um Kulthum, Fairuz, Warda, and others, the performance took audiences on a journey through decades of Arabic melodies, combining classical oriental instruments with modern renditions captivatingly delivered by Ali.

“We are honored to sponsor a performance by Yasmin Ali for the second time in a row,” commented INVESTBANK’s CEO, Muntaser Dawwas. “For INVESTBANK, art and culture are considered core elements of sustainable development, as they offer a healthy platform for communities to express themselves and reconnect with their sense of identity. This underscores the uniqueness of the art presented by Yasmin Ali, who continues to leverage on her strength as a vocalist to highlight the broad musical heritage of the region.”

Ali, who was a soloist at the Cairo Opera House and a member of the respectable Mohammad Sobhi performing group, has had a surge in fame and success after several standout performances and TV appearances. Her rise to stardom was also fueled by a series of personal YouTube videos of her singing in various casual locations, which went viral on social media and garnered millions of views by music lovers from around the globe. Her unique talent and strong presence have been celebrated by art critics worldwide who have underscored her soothing yet powerful voice and the tastefulness of her diverse musical style.