As part of INVESTBANK’s commitment to environmental development projects and giving back to the local community, its support of local farmers has taken a new turn. INVESTBANK and Four Winters have partnered to create a limited edition ice-cream whose proceeds will go to support local farms in Ajloun. Managed by the Royal Society of the Conservation of Nature, the local farmers of Ajloun operate Al Shams Farmers’ Market.
The Golden Apple Pie, inspired by INVESTBANK, has been released under Four Winters' famous limited edition flavor, This exclusive flavor will feature chemical free apples proudly grown by local farmers and will be served for a period of three months.
With every order that includes the Golden Apple Pie, the client will be given a voucher that provides them with a complimentary bag of fresh apples for the Al Shams Farmers’ Market. This Market will be available at the Four Winters location in Abdoun on Fridays.
Also while buying their ice cream; customers can shop for fresh ingredients at the Souk Al Shams farmers’ market which will be selling their produce at Four Winters Abdoun each Friday.
This partnership is part INVESTBANK's local organic farming initiative, since 2012. The pilot project aimed to encourage small farmers in Ajloun to venture into organic farming, which guarantees them better financial returns, protects the environment and offers a healthier option for the public and the area’s breath-taking forests.
Under the initiative, the RSCN managed the know-how and expertise transfer of knowledge to the local farmers trough organic farming specialists. The conversion of farm land to organic is at least a three to five year process. Starting from the seeds, the soil, the air and pesticides to gain such accredited certifications.